Odunayo Adeoye, the third child of six children, is a proud Nigerian born and raised in New York City. She grew up with a love for art and pursued that love faithfully throughout her academic life. From middle school to high school she perfected her craft through fine art and soon enough found her niche through an Apparel Design degree and recently capped it off with a degree in Marketing from the Fashion Institute of Technology. Upon graduation, in 2008 she debuted her first collection; Enigmatic and began producing custom made clothing for friends and family.
Odunayo took up jobs as an intern at Tracy Reese, an assistant designer at another small design firm, a stylist at an indie boutique and a freelance makeup artist further immersing herself in the world of fashion and beauty. With the knowledge acquired from her formal education, internships and work she started OYATO Designs. A full service clothier where she designs and manufactures ready to wear and custom made clothing for women.
About a year later, she partnered up with her cousin, Abi Yussuf to find a way to utilize their love for makeup and OYATO Artistry, the sister company to OYATO Designs was born. A beauty oriented business that conducts makeovers for women and men through makeup, hair and wardrobe styling. Now OYATO Designs & Artistry is a team of eight women who share their love of all things beauty, fashion and express themselves creatively through their individual talents.
Odunayo has taken OYATO to runways from Hollywood, CA to St Thomas, US Virgin Islands and most recently in September 2012 during New York Fashion Week. She has been blessed to have OYATO published in major magazines and blogs including Bella Naija, African Bride Magazine, Ellements Magazine, US Africa Journal and Exude Magazine. Her team has worked with many heavy hitters in the African entertainment industry such as model Aminat Ayinde, Juliet Ibrahim, Tonto Dikeh and Emma Nyra. Most recently she had the honor of dressing songstress and reality star of R&B Divas LA, Lil’ Mo. “The sky is not the limit it is only the starting point”, she believes so with the said, she’s definitely ready for more!
Motunrayo Yussuf, affectionately known as MoMo, is currently in her senior year at the Fashion Industries High School in Chelsea, New York City. Born and raised in Queens, New York into a family full of old fashionable older siblings, the love for fashion became a passion she could not resist.
MoMo started interning for OYATO Designs in 2009 in hopes of learning more about the industry. At age 17, she now serves as an Assistant Designer on the Design Team. MoMo has assisted with the production of two of our past collections and she also produces custom orders for our New York resident clients upon request.
She has hopes of getting into a university that will allow her to perfect her craft in fashion design and construction. Her creativity is unlimited and she’s looking to continue her growth under the guidance of her colleagues on the team.
To view her work, click here.